Most digital agencies offer marketing automation services. These services include the automation of many repetitive and manual tasks. For example, sending out emails to tens of thousands of people from a database can be an impossible task if done manually. However, the same job will take a few minutes to a few hours for automated email services.
You can use HubSpot and Salesforce for your marketing automation needs. They are among the best email marketing companies that offer a host of CRM and other services for customers. These marketing automation platforms make available a wide range of function-specific tools to marketers.
Marketing automation and small businesses
Many small businesses don’t need to subscribe to a marketing automation platform. A digital agency that offers marketing automation services to its clients can offer these solutions at lower rates than they are available from the main company. What’s great about marketing automation is that it offers tons of intelligent data on a day-to-day basis. This can offer insights and intelligence that a business or the marketing and sales team can use to expand their outreach and campaigns.
What best email marketing companies can do?
HubSpot and Salesforce which are among the best email marketing companies can bring a wide range of marketing automation solutions to the job. They can perform customer relationship management and lead generation. These automated services usually won’t cost even one month’s salary of staff while they may perform tasks equivalent to 10 staff. Here are some of the benefits of using marketing automation solutions such as email marketing:
- Offers cost-efficient scaling solutions
- Performs CRM, customer engagement
- Generates leads from old and idle data
- Provides real-time data analytics
Concluding Thoughts
Medium and small businesses often use marketing automation services to scale their marketing activities. Email marketing is one of the important tools used by marketers for various purposes. It helps in CRM and marketing campaigns. However, there are many other marketing automation tools. When you subscribe to one marketing automation service or platform, you may get many add-ons for no additional costs.