When someone signs up for your emails, it’s an opportunity to make a great first impression. While email marketing has its own set of ups and downs, it remains one of the most cost-effective marketing methods, if done correctly. On the downside, email recipients have the choice to opt-out of your emails by unsubscribing, or even sending them to the spam box. Unsubscribe rates are generally around 0.25-0.50%, according to MarketProfs.
When sending email campaigns, you want to keep your customers as engaged and interested as possible to prevent them from wanting to unsubscribe. Otherwise, what’s the point of your campaign? Thankfully, there are several ways to keep your audience engaged and one of those ways is with a strategic welcome email.
Wouldn’t it be so much easier just to add new subscribers as they come, and not send them anything until your next email goes out? In this case, the easy way out is a mistake and, potentially, a lost opportunity. It’s time to realize how crucial welcome emails are, and take advantage of the opportunity to leave an impression on your new subscribers.
Well, in case you’re wondering how significant this opportunity is- welcome emails get 320% more revenue than promotional emails, an 86% lift in the unique open rate, and a 196% lift in the unique click rate, according to Entrepreneur.
Here are some of the most effective strategies for welcome emails that can be put to use through our marketing automation system:
- Making a deal!
What could be a better way to welcome new subscribers than by offering them an awesome deal or a discount? Offering a discount is an excellent way to get off on the right foot. This deal might also entice them to make a purchase. Perhaps they have been eyeing a product for some time but hesitate to pay full price. This discount code might be the push they need to make the purchase.
- Guiding your subscribers.
Whenever you sign up for something new, whether it be a new gym or a new app, don’t you like to know how it works? Don’t you want to know how it can help you, and where to find certain things? Well, the same goes for your new subscribers. You can also suggest some popular products that the new subscriber could try. Linking some of your most popular items is a great way to introduce your products to new prospects. How many times have you been somewhere new and asked for recommendations? Listing your most popular products is essentially the same thing.
- Providing subscribers with valuable information.
A welcome email is an opportunity to bring customers to your site, so why wait for the next email you send out? Take advantage of the opportunity to send them an email and provide them with links that will bring them to your site. One way to do this is by providing readers with ideas for them to shop. Do they need to buy birthday gifts? Are you interested in occasion-specific items like Valentine’s or Fathers’ Day? Or, you can even provide a link to browse new arrivals.
- Making an introduction.
Not everyone on your list is a current customer of yours. New subscribers need more information about your company and what you do so you can build a trusting relationship with them. You can provide them with information that explains who you are, what you do and how you can help them.
- Building customer loyalty.
Welcome emails also allow you to build customer loyalty right from the beginning. Starbucks is a prime example of how to build customer loyalty with a welcome email.
In their welcome email, Starbucks tells its new subscribers that they will be the first to know about the latest news, promotions, and more. How do you think the PSL (pumpkin spice latte) trend became so popular? The PSL trend all started with brand awareness- which is precisely what Starbucks is perfect at.
Or, if you have a loyalty program, a welcome email is an excellent opportunity to share it!
We are here to help you create the perfect email marketing strategy plan that attracts new email subscribers to your site. In turn, you have more opportunities to convert more readers into customers. Connect with us today for the most effective marketing automation strategies!
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